art direction
I’m an Art Director specialized in digital luxury with a background spanning graphic/motion design, video & photography, visual identity, brand content creation, product design, UX/UI, interaction design, as well as generalist 3D and digital art for special formats and emerging media. My aesthetics are contemporary, abstract, elegant, minimalistic yet sophisticated, focusing on beauty, cosmetics, perfumery, hospitality, fashion and tech fields.
I craft modern brand visions - shaping art direction, developping cohesive aesthetics, and producing visuals across all media. I lead and collaborate with teams to create visually compelling experiences and design-driven narratives, often integrating AI to explore new visual languages with an experimental edge. I also like to incorporate interactive experiences into brand storytelling, pushing the boundaries of creative expression.
